Enhancing performance with Mobmio’s anti-fraud system: real-time alerts for publishers
In the affiliate marketing campaigns ensuring the integrity of traffic is paramount – that’s why Mobmio has developed an efficient internal anti-fraud system that detects fraudulent activities and empowers publishers with real-time alerts. Here’s how our unique system works and the value it brings to our partners.
What is Mobmio’s Anti-Fraud System?
Mobmio’s anti-fraud system leverages advanced analytics and data from AppsFlyer to monitor and highlight fraudulent activities and low conversion rates. By providing actionable insights, we help our publishers optimize their campaigns effectively.
How It Works
The system sends alerts based on specific scenarios:
- Fraud Rate Alerts:
- When the fraud percentage for an offer exceeds 20% within a calendar month for a specific publisher, an alert is triggered. This notification is sent only once when the threshold is crossed.
- If a publisher optimizes their traffic and the fraud rate drops below 20%, and later exceeds it again, another alert is dispatched.
- Click-to-Install (CR) Alerts:
- An alert is generated if the conversion rate (CR) from click to install drops below 0.05%. Similar to fraud alerts, this is sent only once when the threshold is breached.
These alerts are duplicated in Telegram and sent directly to the publisher’s dashboard, enabling a swift response to critical issues.
Unique Features and Benefits for Publishers
Our system’s uniqueness lies in its proactive nature. By promptly notifying publishers of potential fraud or conversion issues, we empower them to take immediate action. Here are some key benefits:
- Timely Responses: With real-time alerts, publishers can quickly address issues, ensuring campaigns run smoothly.
- Data-Driven Optimizations: After receiving alerts, our team engages directly with publishers, providing detailed reports for optimization, giving them up to 7 days to make necessary adjustments.
- Continuous Monitoring: Our dedicated account managers conduct daily checks on performance metrics during the optimization phase, ensuring that improvements are tracked.
Results and Impact
The operational efficiency gained from our real-time alert system allows us to maintain longer-lasting and more stable partnerships. By facilitating immediate responses and optimizations, we’ve observed significant improvements in campaign performance and reduced instances of fraud.
Identifying Anomalies and Maintaining Integrity
In addition to fraud detection, our system also identifies other anomalies in partner behavior that could warrant the suspension of campaigns or placement on a blacklist. Our automated blacklist mechanism ensures that any source flagged for repeated violations is unable to submit offers, thereby enhancing the overall integrity of our platform. This automation streamlines processes and reduces time wasted for all parties involved in the partnership.
