Accelerating Growth for Snoop Budget Tracker

Snoop is a comprehensive finance management app designed to consolidate all financial accounts into one intuitive money dashboard.

Snoop faced significant challenges with extensive fraud and the need for high-quality user acquisition for their finance management app. Mobmio addressed these issues by analyzing traffic quality and partnering with premium mobile sources, resulting in a 271% revenue growth in March, followed by 226% in April and 231% in May, showcasing substantial improvements in user engagement and market presence.

Objectives

The primary objective was to attract new clients to the app in the Great Britain by enhancing user acquisition and ensuring high engagement rates through premium mobile traffic sources.

Strategy and Instruments

1. Traffic Quality Analysis

We identified and mitigated the issue of extensive fraud that Snoop was experiencing. A thorough analysis of traffic quality was conducted to filter out low-quality sources and fraudulent activities. This ensured that only genuine and high-potential users were directed towards the app.

2. Attracting Premium Mobile Sources

To attract high-quality traffic, we partnered with premium sources that matched the advertiser’s target audience. This included working with reputable mobile publishers and utilizing strategic ad placements to reach users who were more likely to engage with the app’s features and convert into active users.

3. Tailored High-Quality Traffic

By understanding the advertiser’s specific needs, we tailored our traffic acquisition strategies to align with Snoop’s objectives. This involved customizing marketing messages and creatives to resonate with the target audience in Great Britain.

Results

The implementation of our strategy resulted in significant growth and increased revenue for Snoop. The consistent increase in the rates of the first account connected demonstrates the effectiveness of our approach.

In March, Snoop’s gross revenue from mobile traffic grew by 271% with Mobmio. April saw a growth rate of 226%, and by May, the rate had increased by 231%. 

These results showcase a substantial increase in user acquisition and engagement, leading to higher revenue and a stronger market presence for Snoop.

By addressing the challenges of traffic quality and leveraging premium sources, Mobmio successfully facilitated the growth of Snoop. Our strategic approach not only attracted new clients but also ensured high engagement and conversion rates, contributing to the overall success of the app in the competitive finance management market in Great Britain.

Through continued collaboration and optimization, we aim to sustain this growth trajectory and further enhance Snoop’s market position.